We build stuff!

For the past 5 years we have enjoyed the headache of trying to ship in quality parkour and gymnastics equipment. This year we built Saudi Arabia’s first parkour gym with fixed equipment. Our last attempt was one of the most stressful experiences of our lives because of the poor quality construction teams which resulted in a loss of hundreds of thousands of Riyals due to dishonest project managers and generally bad quality workers. This time we did it ourselves by hiring a full time engineer to project manage. We were so impressed with the efficiency and quality that we have started to reach out into the industry to build our portfolio. Spoonfed can complete a full build out form A-Z that includes 3D design process, AC, plumbing, electricity, lighting, fire safety, fixtures and fittings. We’re excited about the future of parkour gyms and equipment and construction and maintenance in general.


Our kids are loving the curriculum

For the past 15 months we have been teaching parkour in Jeddah and have been excited with the progression from the students. We have been carefully crafting the curriculum to suit the needs of our kids and the results have been mind-blowing.


The level one and two system was used to lay the foundation for movement and break children slowly into the art of parkour. We didn’t think that so many of our students, most with zero experience in parkour and freerunning, would complete the foundation program and enter level three (where the sport really kicks in). We’re are extremely proud of how hard the coaches are working with almost 40 children and teens in the more advanced training sessions including some 5 and 6 yr olds.

The first Saudi qualified parkour coaches

Dan Edwards, the co-founder of Parkour Generations came to Jeddah for the first ADAPT qualification for parkour instructors. The spoonfed team spent the week learning the fundamentals of teaching parkour, progressions, structure and safety. Parkour Generations has been leading the development of parkour throughout the world for the past 15 years and is the global leader in qualifications.


It was also a first for Saudi as 6 women become qualified coaches ( 5 Saudi & 1 Brit). The qualified coaches can now activate parkour classes in ministry of education primary schools, which are female only. The courses were part of our commitment to continual development for our local talent to ensure sustainablity for Saudi parkour 

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Spoonfed help guide young entrepreneurs

Spoonfed help guide young entrepreneurs

It's Women's Entrepreneurship day and we've been selected to give a workshop at Prince Mohammad Bin Salman College of business and entrepreneurship. An extra bonus is that it's in King Abdullah Economic City which has an amazing beach front and Medd cafe is serving FREE coffee - woohoo

We Love Local

We Love Local

We thought finding local talent would be extremely hard but we did it! Thanks to some creative guys from Taif, we were able to hunt them down through YouTube and Instagram and launch our mentorship program. Currently we have hired two Parkour coaches (Ali & Abdullah) who had natural coaching ability, patience and passion for teaching kids. Their happy vibe is amazing for the students and they become better day by day. Keep an eye on how they develop as we take them through a mentorship program that develops their classroom management, safety awareness and general coaching skills. We are also having Parkour Generations (world leaders) come to Jeddah to work with the team and certify them as professional Parkour coaches.

Kids Summer Camp

Kids Summer Camp

Spoonfed summer camps launch at Jack N Jills school (next to the Rosewood Hotel, Jeddah corniche). 2 hours of Parkour inspired movement and team sports for 5-9 year olds.

Bone Broth; superfood No 1

Bone Broth; superfood No 1

What does the Los Angeles Lakers Basketball team have in common with people from Jeddah? The answer is they all have access to a high quality superfood called Bone Broth. 

I'm in Destination Jeddah

The last two months i've been working my butt off travelling around Jeddah to talk about my program and finally some media recognition in Destination Jeddah's HEALTH ISSUE.

If you haven't seen it yet, grab a copy and let me know what you think on Instagram @theJonDean. I have to say a big thanks to Isam, Radwan, Heba and Hind for taking time out and doing a photo shoot for the article and for their lovely words about the program.

Three simple principles to lose weight

The ‘western’ lifestyle is how most countries go about things. Therefore we can assume that if we follow the typical ‘western’ lifestyle, increased processed food, increased hours in the workplace, increased inactivity, less family and leisure time and reduced quality of sleep, then the results in Saudi will reflect this. 

Mansour went through the 30 day program and changed his life

Mansour went through the 30 day program and changed his life

The media is always telling us the latest diet trend but the problem of overweight is getting worse and we seem to be more confused than ever

The benefit of watching thousands of people go through this struggle is that you get to the successful trends that apply to the majority. Check out the top three actions to set in motion.

1.    Spend a few weeks increasing nutrient intake with whole, real food. At the same time focus on cleaning as much of the junk out of your diet possible. Always ask yourself, is this mouthful helping me or hurting me?

2.    Once the right food is going in and junk left out, you can focus on an exercise program that continues to create balance and harmony. Focus on full body movement, that feels good but doesn't make you hurt for days after. Its like a sun tan, you don't want to burn on the first day of the summer. 

3.    You're eating right, moving well and now you need to make sure you are recovering. Your bed time routine is key to a successful life. Winding down before you sleep using candles and NOT bright screens is vital for a good nights sleep. Switch off the WiFi, keep the room cool and very dark. Try and keep a pattern for sleeping and waking and try and let yourself wake up naturally using sunlight or with a wearable device that understands sleep cycles. 

Why I recommend Aloe Vera

Aloe, form the Arabic word meaning ‘bitter’ and Vera from the Latin word meaning ‘true’ has been used as a wound healer, beauty enhancer and digestive aid. The ancient Egyptians would embalm the dead with Aloe to benefit form the antibacterial properties and slow down decay. Christopher Columbus used it to keep his men healthy during long voyages and Gandhi consumed it during long periods of fasting from food. Despite the Samurai covering their bodies in it before battle to cause immortality, we now know a few things about this plant but one is not immortality.

I believe the 21st century will confirm Aloe Vera to be the greatest medicine mankind has ever known
— Lee Ritter, ND

Aloe Vera gel contains powerful antioxidants, which belong to a large family of substances known as polyphenols which can help inhibit the growth of certain bacteria which we need as we cleanse. Applying Aloe to the skin, teeth, gums and hair and stopping the use of chemical soaps and fluoride toothpaste will enhance the healthy bacteria all over your body. Most research shows Aloe’s ability to heal burn wounds faster than chemical creams and is now used as a treatment during cancer radiation therapy. Due to the powerful antioxidant properties it is useful for cleansing and enhancing the detoxification process especially in the first three days. Aloe Vera can increase hydration into the cells and improve the detox system from the cells. However this means we have to increase hydration or you risk pulling water from your digestive system and causing constipation. 

Adding a little Aloe Vera into my boys food is amazing to boost their immune system without them even knowing

Adding a little Aloe Vera into my boys food is amazing to boost their immune system without them even knowing

Aloe is packed full of Vitamin’s including A, C, E, folic acid, choline, B1, B2, B3 (niacin), B6. Aloe Vera is also one of the few plants that contains vitamin B12. Some of the 20 minerals found in Aloe vera include: calcium, magnesium, zinc, chromium, selenium, sodium, iron, potassium, copper, manganese.

Amino acids are the building blocks of protein. There are about 22 amino acids that are necessary for the human body and it is said that 8 of these are essential. Estimates of the amino acids found in aloe range from 18-20 amino acids, with all 8 essential amino acids. Aloe Vera also includes quite an impressive range of fatty acids. Aloe contains three plant sterols, which are important fatty acids – HCL cholesterol (which lowers fats in the blood), campesterol, and B-sitosterol. All are helpful in reducing symptoms of allergies and acid indigestion. Other fatty acids include linoleic, linolenic, myristic, caprylic, oleic, palmitic, and stearic.

Aloe Vera is a well-known adaptogen. An adaptogen is something that boosts the body’s natural ability to adapt to external changes and resist illness. It is thought that aloe’s power as an adaptogen balances the body’s system, stimulating the defence and adaptive mechanisms of the body. This allows you an increased ability to cope with stress (physical, emotional and environmental stress like pollution).

Now you have a little bit of an understanding into this remarkable plant, you can see why it's used for reaching optimal health throughout the world.

Aloe Vera is a gelatinous plant food like seaweeds and chia seeds. The main benefit to consuming gelatinous plant foods in your diet is that the gels move through the intestinal tract absorbing toxins along the way and get eliminated through the colon